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	Friday, January 27, 2012

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Chasm Forum is a place to discuss, debate, and discover concepts related to high-tech marketing and the Technology Adoption Life Cycle. It is a community of professionals who want to be their best in the art and science of marketing disruptive innovations. Join us.

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Latest Blog...

Steve Jobs: Master of the "Whole Product"

By Mark Cavender on 8/25/2011 11:34 PM

Much has been written in the last two days about the legacy of Steve Jobs. And I must say that I agree with most all that's been said. But I have one thing to add.

Steve knew what it meant to create a "whole product." First, a quick definition: the whole product is "everything required to assure that the target customers can fufill their compelling reason to buy," (Geoffrey Moore, Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers).

When I bought my first digital music player (a RioRiot), I had to complete the "whole product" on my own. I had to first buy the CDs, then burn them (by the way, which format do I burn them in...MP3, WMF) and what music quality should I choose (lostless, etc. ... Read More »

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Mark Cavender, Founder and Managing Director, Chasm Institute LLC

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