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 | Brett Bonthron, Partner, Chasm Institute LLC |
| Dan Berne, Founder and Principal, Design4Brand |
| Mark Cavender, Founder and Managing Director, Chasm Institute LLC |
| Michael Eckhardt, Managing Director, Chasm Institute LLC |
| Paul Wiefels, Managing Director, The Chasm Group |
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By Michael Eckhardt on
2/24/2009 2:23 AM
The recession reared its ugly head 14 months ago in both North America and Western Europe, with the rest of the world also getting hit hard by severe economic contagion. Is there any good news for powerful players in either the Tornado or Main Street stages of the TALC (Technology Adoption Life Cycle) ?
Yes and no. Depends upon whether you’re truly powerful, or just think you are. To be truly dominant in your category, you don’t need 51% share ... having 40% or more share, and 2X the share of your largest competitor ... is enough to make you the King or Gorilla (the latter is better. More on that in a future piece).
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By Mark Cavender on
2/19/2009 9:36 AM
Thinking about market leadership may be far from a lot of people's minds these days, but there are lessons in leadership that we can apply in today's economy. Now is the time to get your strategy right. What do Apple, SAP and Oracle have in common? They are all market leaders in a product category. And how did they do it? The answer lies in a single common denominator: they all were first to market in their category, not with just a product, but with a complete whole product.
Apple was not first to market with the iPod. But they are the market leader. Remember Creative Labs and the Rio Riot? It was a powerful MP3 player for its time...so long as you knew how to download songs and transfer them to the device. It appealed ...
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By Michael Eckhardt on
2/9/2009 10:49 PM
In its February 3 article, The Wall Street Journal described the grim news for Motorola last week – a shocking 51% drop in Q4’08 mobile phone sales, and a loss equivalent to $31 for each phone Moto shipped (http://online.wsj.com/article/SB123359016405939667.html).
Given where Motorola’s product portfolio competes on the TALC (Technology Adoption Life Cycle), the prognosis is not good for survival beyond 2010. With their voice-based phones, cable boxes, and public safety radios in “mid-or-late-Main-Street," and their smartphone business struggling as a potential Tornado looms, there is clearly trouble ahead.
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By Mark Cavender on
2/5/2009 7:40 PM
Why is compelling reason to buy so important? It's what creates demand, especially in this economy.
Last night I was watching "Nightline" on ABC. They had a special about McDonald's. Among other things, McDonald's had a sales increase of 6.9% this year over previous years. And, they were one of two companies in the Dow 30 whose stock value actually increased. While obviously not a high-tech company, they offer some lessons in providing value to customers, especially for those companies whose product categories are on Main Street.
Take their Double Cheeseburger. In the past it sold for 99 cents. It had two, yes two, pieces of cheese along with two beef patties. But when the price of cheese skyrocketed, they were left in a conundrum. Do they& ...
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