By Michael Eckhardt on 3/12/2009 1:41 PM

A recent news article (San Jose Mercury News: 3/3/09) was very enlightening – and provided 2 wonderful reminders of confused thinking that even high-tech marketing folks can make. The headline stated “PC Market Weakens for ‘09”, and the very well-regarded Gartner Group was quoted as saying that “a 12% decline in global PC sales is forecast for 2009”. Sounds like only bad news here – but it isn’t so. Our 2-day “Strategic Marketing Workshop” addresses numerous errors + misunderstandings that high-tech professionals make. Here are 2 that showed up in the 3/3/09 Mercury News article:

Error #1  --  Averaging Your Market Data 

Too often, marketers lump together various product categories to come up with an ... Read More »

By Mark Cavender on 3/5/2009 1:34 PM

Today I spoke at the Fourth Annual SBIR ASSETs Forum in Boston. My topic was "Crafting a Winning Strategic Partnership: Using Technology Adoption Life Cycle Concepts to Better Plan, Develop and Execute a Joint Strategy."  SBIR stands for Small Business Innovation Research and is a federal government program to encourage innovation and entrepreneurship. This particular event was focused on bringing together SBIR companies with prospective business partners, most of which are large F100 companies.

Is your workforce equipped to select, recruit, and manage business partnerships? Business partnerships need to evolve over the life o ... Read More »