Monday, February 06, 2012
 
Search Blogs
  

Bloggers
  

Archive
  

You must be logged in and have permission to create or edit a blog.
BLOGS
By Mark Cavender on 6/4/2010 12:03 AM

Yesterday I responded to a blog about the Technology Adoption Life Cycle. In it, Mike Stokes posits that there is no longer a "Chasm" between Early Adopters and Pragmatists, but instead the "Chasm" exists between Pragmatists and Conservatives.

I completely understand how Mike (and many others for that matter) could reach that conclusion. After all, this is a time where consumers are adopting technology en masse. But rather than saying that more and more consumers are to the left of the Chasm, I posit that lots of technologies introduced into the market today are introduced not in the Early Market, but instead as whole products into the Mainstream Market of pragmatists. Hence, there is no Chasm to cross. Want to read the blog plus my response? It's her ... Read More »

  

Copyright 2003 - 2012 Chasm Institute LLC Terms Of Use Privacy Statement