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Brett Bonthron, Partner, Chasm Institute LLC
Dan Berne, Founder and Principal, Design4Brand
Mark Cavender, Founder and Managing Director, Chasm Institute LLC
Michael Eckhardt, Managing Director, Chasm Institute LLC
Paul Wiefels, Managing Director, The Chasm Group
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Brett Bonthron, Partner, Chasm Institute LLC
Dan Berne, Founder and Principal, Design4Brand
Mark Cavender, Founder and Managing Director, Chasm Institute LLC
Michael Eckhardt, Managing Director, Chasm Institute LLC
Paul Wiefels, Managing Director, The Chasm Group
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BLOGS
Author:
Paul Wiefels
Created:
10/10/2008 1:11 AM
Paul Wiefels is a managing director and original partner in The Chasm Group having joined Geoffrey Moore at the inception of the firm. He provides counsel to companies and organizations—from start-ups to the Fortune 500—in the areas of corporate, business, and market development strategy and specializes in marketing and positioning strategy. He is the author of The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies, published in 2002 by HarperCollins.
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