For 20 years DEMO has been THE event for launching a start-up technology company. At each conference the attendees choose their favorite, and this year it is eXaudios, with their MagInify Call Center, a customer call center that can detect customer's emotions.
Like lots of other products debuted at DEMO, eXaudios MagInify Call Center is a disruptive innovation. So, to get initial adoption they will need to find visionary line-of-business executives who are looking to use this technology as a way to gain a competitive advantage. Down the road as they cross the chasm, they will need to focus on a specific market segment and deliver a complete, whole product solution that solves a broken, mission-critical business process.
One question I have: Why would they have a separate company name (eXaudios) and product name (MagInify Call Center)? Why not just eXaudios Call Center? Remember when Oracle only had Oracle RDBMS? Plus, I found the name MagInify confusing. Just my opinion...
It will be interesting to follow eXaudios' strategy moving forward. I wish them well, as I'm personally a big fan of emerging technologies.