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 | Brett Bonthron, Partner, Chasm Institute LLC |
| Dan Berne, Founder and Principal, Design4Brand |
| Mark Cavender, Founder and Managing Director, Chasm Institute LLC |
| Michael Eckhardt, Managing Director, Chasm Institute LLC |
| Paul Wiefels, Managing Director, The Chasm Group |
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Jun
4
Written by:
Mark Cavender
6/4/2010 12:03 AM
 Yesterday I responded to a blog about the Technology Adoption Life Cycle. In it, Mike Stokes posits that there is no longer a "Chasm" between Early Adopters and Pragmatists, but instead the "Chasm" exists between Pragmatists and Conservatives.
I completely understand how Mike (and many others for that matter) could reach that conclusion. After all, this is a time where consumers are adopting technology en masse. But rather than saying that more and more consumers are to the left of the Chasm, I posit that lots of technologies introduced into the market today are introduced not in the Early Market, but instead as whole products into the Mainstream Market of pragmatists. Hence, there is no Chasm to cross. Want to read the blog plus my response? It's here: http://www.helpburner.com/blog/crossing-the-chasm-is-a-bad-thing-for-your-start-up/.
Comments welcome.
Copyright ©2010 Mark Cavender
Tags:
5 comments so far...
Re: Is Crossing the Chasm is a Bad Thing for Your Startup? Not so Fast.
Mark,
Could you expand upon where near-field communications and thought-based computing categories are in the TALC?
And how about a killer app solution for thought-based computing?
Does a thought travel faster than the speed of light?
Chris
By Chris Mesenburg on
6/11/2010 10:54 AM
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Re: Is Crossing the Chasm a Bad Thing for Your Startup? Not so Fast.
Near-field communications is mostly Early Market. There are some technology enthusiasts using it for some very niche applications. It's probably farther in the life cycle in Finland.Thought-based computing? Definitely in the Early Market. As far as killer apps for thought-based computing, I see one that I think could revolutionize mobility for paraplegics and quadraplegics. Think and a robot moves your arm, leg, finger, etc. But it would require a significant funding model to succeed.
By Mark Cavender on
6/23/2010 11:49 AM
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Re: Is Crossing the Chasm a Bad Thing for Your Startup? Not so Fast.
How about a killer app for thought-based computing - for those with traumatic brain injury, especially those returning from military battle, having their thoughts read in order to move a cursor on a computer screen to surf the WWW and use email. Significant funding - take some of the trillions spent on military apporoprations to fund the project.Combining Thought-based computing and near-field communications for my proposed mobile sentient device platform.
By Chris Mesenburg on
6/23/2010 11:48 AM
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Thoughts
Artificial
By Chris Mesenburg on
7/7/2010 4:12 PM
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NFC
From the ground up, Nokia's MeeGo is a computer operating system. Working with Intel, we’ve combined our assets to create a software platform that completely integrates mobile elements such as GPS, Bluetooth, NFC and more.
In Nokia's MeeGo vision. It is interesting to see NFC (a short range wireless communication standard) name checked, suggesting it will be integrated in MeeGo devices in 2011.
By Chris Mesenburg on
7/18/2010 8:17 PM
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