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	Monday, February 06, 2012

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Chasm Forum is a place to discuss, debate, and discover concepts related to high-tech marketing and the Technology Adoption Life Cycle. It is a community of professionals who want to be their best in the art and science of marketing disruptive innovations. Join us.

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Have a question about marketing disruptive innovations? Pose it to your peers for some informative, interesting and lively discussion.

A COMMUNITY for sharing best practices (coming soon).

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Check out the archive of our webinar series HIGH-TECH MARKET SUCCESS IN TURBULENT TIMES: Skills + Tools to Drive Marketing and Sales.

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Chasm Institute programs are based on Geoffrey Moore's business best-sellers. But we don't stop there. You'll learn what we and our associates at The Chasm Group have learned through literally hundreds of consulting engagements in market development strategy.

All books are available through Amazon.com.

Latest Blog...

Caught on Tape by a Cell Phone Camera

Jul 19

Written by: Mark Cavender
7/19/2010 3:13 AM

I try to be serious in most of my blogs, but tonight is going to be an exception. One of my favorite pasttimes is noticing inconsistencies in everyday life. So, I was watching a show on TV tonight, and the reporter made the following comment: "...much of it was caught on tape by a cell phone camera..."

Why do I find this entertaining? First, as my friends in Europe told me long ago, it's no longer cell phones, it's mobile phones. Cell phones died way back when. But more importantly, have you ever seen a mobile phone with a tape recorder built-in? What's the smallest tape? Micro DV? Probably so. Do any of you find this as amusing as I do? TV reporters are not as savvy as they may think they are :)

Note to Tucker Carlson: please don't take this personally :)

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Location: Blogs

Mark Cavender, Founder and Managing Director, Chasm Institute LLC

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