In a Downturn, Provoke Your Customers
Philip Lay, Todd Hewlin and Geoffrey Moore
How to sell in a downturn? Come up with an original provocation, lodge it with your prospective customer, and engage in a conversation about how to substantially change their business for the better.
Marketing Disruptive Innovations to Consumers: Myths vs. Realities
Mark Cavender and Michael Eckhardt
Award-winning essay for Silicon Valley American Marketing Association's "Marketing Thought" contest.
Top 10 lessons from "Crossing the Chasm." It can be a long journey, but these might help keep you on track.
Crossing the Chasm
The agile cost-of-change curve, with new rhetoric and shorter feedback cycles, are all helping agile to further penetrate more traditional organizations.
Making Agile Mainstream: Crossing the Chasm
IBM Rational's manager of Methods discusses how agile development will cross the chasm
Rethinking "Crossing the Chasm"
Interesting blog by Alex Iskold about the Technology Adoption Life Cycle as it relates to the mass market.
How to Expand into the U.S. Market
How an Israel-based software company established and grew a U.S. presence
WR Hambrecht + Co
A forum dedicated to the discussion of disruptive innovation and how it manifests itself within industry and the marketplace.