Chasm Forum > RESOURCES > Articles / Blogs

Title	Author	Description
In a Downturn, Provoke Your Customers	Philip Lay, Todd Hewlin and Geoffrey Moore	How to sell in a downturn? Come up with an original provocation, lodge it with your prospective customer, and engage in a conversation about how to substantially change their business for the better.
Marketing Disruptive Innovations to Consumers: Myths vs. Realities	Mark Cavender and Michael Eckhardt	Award-winning essay for Silicon Valley American Marketing Association's "Marketing Thought" contest.
Top 10 lessons from "Crossing the Chasm." It can be a long journey, but these might help keep you on track.	Dave Mead	Dave Mead writes about a recent ACG Denver luncheon (http://chapters.acg.org/denver/) featuring Chris Carrington, CEO of Alpine Access Corporation, who spoke about Alpine Access’ 11-year journey to cross the chasm and achieve significant adoption. Chris provided his top 10 lessons learned about moving from concept to adoption to the mainstream market.
Crossing the Chasm	Scott Ambler	The agile cost-of-change curve, with new rhetoric and shorter feedback cycles, are all helping agile to further penetrate more traditional organizations.
Making Agile Mainstream: Crossing the Chasm	Per Knoll	IBM Rational's manager of Methods discusses how agile development will cross the chasm
Rethinking "Crossing the Chasm"	Alex Iskoid	Interesting blog by Alex Iskold about the Technology Adoption Life Cycle as it relates to the mass market.
How to Expand into the U.S. Market	Avinoam Nowogrodski	How an Israel-based software company established and grew a U.S. presence
Disruption Forum	WR Hambrecht + Co	A forum dedicated to the discussion of disruptive innovation and how it manifests itself within industry and the marketplace.